Brandsmiths

Brandsmiths has established itself as the ‘go to’ law firm for those operating in the sports sector.

Whilst the Firm advises across almost the entire spectrum of sports, it has become particularly renowned for its work in football and boxing.

The advice Brandsmiths provides spans a wide range of legal disciplines including sports regulatory, intellectual property, trade marks, commercial, corporate and litigation.

The Firm is regularly instructed by associations and leagues, clubs, agents, athletes, rights holders and brands.

Some of Brandsmiths' clients include the biggest names in sport – Manchester United, Everton FC, Wrexham AFC, Leicester City FC, Triple S Sports Management, Wasserman, YMU, Joe Joyce, AC Talent, Umbro and Speedo.

The Firm’s sports team has become renowned for its responsiveness and providing ‘to the point’ and practical advice and solutions. That is crucial in the fast moving and high-stakes world of sport.

Feedback from clients has identified two distinct ways in which the Brandsmiths sports team differentiates itself:

1. all the Firm’s senior lawyers have spent time working in the sports industry in non-legal roles – that means they understand the unique working nature of the sports industry and tailor their approach accordingly; and
2. as the UK’s leading intellectual property law firm, the Firm’s lawyers are best placed to advise in an industry which has become ever more commercialised.

The Brandsmiths sports team has received external recognition for its impressive work.

The Firm is ranked by Chambers and Partners and Legal 500 for their sports practice, with Tom Keane and David Seligman listed as next generation partners by Legal 500.

The Firm recently received recognition at the Sports Business Awards and the Football Business Awards in the category for “Best Professional Services in Sport”.