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Title Image of Personality Rights in Football: What UK Law Protects
Sports, Football, Articles, Intellectual Property

Personality Rights in Football: What UK Law Protects (and What It Doesn't)

It would be strange not to ‘showcase’ my eccentric personality in a blog on personality rights and so this will, in my usual way, be a bit off-centre. Many years ago, I was a budd…
LawInSport Podcast
Title image for articleon Sports Intangible Assets - From Amateur Clubs to Investable Asset Classes (Part 3)
Sports, Motorsport, Articles, Olympic, Intellectual Property

Sport's Intangible Assets: From Amateur Clubs to Investable Asset Classes (Part 3)

This is the third article in a four-part series by Stephen Townley, a sports lawyer with nearly 50 years' experience ad…
Sport's Intangible Assets: How Sport Marketing Became Big Business (Part 1)
Sports, Football, Articles, Olympic, Intellectual Property

Sport's Intangible Assets: How Sport Marketing Became Big Business (Part 1)

In this four-part series, Stephen Townley, a sports lawyer with nearly 50 years' experience advising organisations incl…
Sports, Commercial, Articles, Olympic, Intellectual Property

The art of deal making in sport: A review of “Fast Tracks And Dark Deals” by Michael Payne

Michael Payne, the author of “Fast Tracks and Dark Deals”, and I both cut our teeth at the organisation his book - and…
Basketball, Sports, Articles, Intellectual Property, Regulation & Governance, Volleyball

Hosting major international sports events in the Philippines: Key legal considerations

With its glorious weather, passionate fans, and social media reach, the Philippines has recently been the country-of-ch…
Sports, Commercial, Articles, Intellectual Property

Adopting AI: Key legal risks for the sports industry (and how to counter them)

The use of artificial intelligence (AI) in the sports industry is steadily gaining momentum. Its potential to enhance m…
Sprinter running
Sports, Football, Articles, Olympic, Intellectual Property, Rugby

Top 10 Tips for Athletes Negotiating Brand Deals

Brand partnerships are a vital part of an athlete's commercial portfolio. As we head towards major events such as the i…
Basketball, Sports, Football, Commercial, Dispute Resolution , Articles, Intellectual Property, Regulation & Governance

The dangers of AI: How deepfakes and inaccurate content are impacting the sports industry

Artificial intelligence (AI) is becoming a part of our daily lives. It is a huge topic of conversation and technology m…
Sports, Commercial, Articles, Intellectual Property

How generative AI is impacting athlete image rights and endorsement agreements

Whilst the birth of artificial intelligence (AI) can be traced back to the 1940’s, we have seen an explosion in the wid…
Sports, Football, Commercial, Articles, Intellectual Property

A guide to the key legal & commercial provisions in stadium and arena naming rights deals

This article explains the key legal and commercial provisions in modern sports venue and stadia naming deals.  Alt…
American Football, Sports, Dispute Resolution , Articles, Intellectual Property

Who’s the greatest No. 8? The importance of creativity in athlete brand building & trademark registration

When you think of the No. 8 on a sports jersey, which professional athlete comes to mind first – Kobe Bryant? Cal Ripke…
Behind the scenes
Sports, Football, Contract, Articles, Intellectual Property

A guide to the main provisions of endorsement contracts in sport

From athlete endorsements to brand partnerships, sponsorship contracts in sports are complex legal instruments. This ar…

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