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Title Image of When a world record moves a share price: IP in sportswear
Athletics, Sports, Articles, Intellectual Property

When a world record moves a share price: IP in sportswear

On 26 April 2026, the London Marathon delivered moments with implications well beyond athletics. World records were broken in both men's and women-only races. In the case of the m…
LawInSport Podcast
Title Image of An Introductory Guide to Patents for the U.S. Sports and Sports Tech Industry
Baseball, Basketball, Sports, Commercial, Articles, Intellectual Property

An introductory guide to patents for the U.S. sports and sports tech industry

As sports and sports technology continue to evolve at an increasing pace, a thoughtful patent strategy can be a meaning…
Title Image of Crypto, Gambling and Compliance: UK Football's Regulatory Framework For Sponsors & How to Mitigate Risks
Sports, Football, Commercial, Articles, Intellectual Property

Crypto, Gambling and Compliance: UK Football's Regulatory Framework For Sponsors & How to Mitigate Risks

In[1] June 2026, the Financial Conduct Authority (FCA) warned football clubs about questionable sponsorship deals with…
Title Image of Cold Palmer and beyond: motion marks as the athlete's newest brand asset
Sports, Football, Articles, Intellectual Property

Cold Palmer and beyond: motion marks as the athlete's newest brand asset

Athletes’ interest in protecting their images and likenesses is not new. Fred Perry is widely considered to be the firs…
Title Image of Structuring sponsorship deals
Athletics, Cricket, Bird & Bird, Sports, Blogs, Football, Commercial, Corporate, Articles, Intellectual Property, Sponsorship, Tennis

Structuring sponsorship deals: Key considerations for athletes and brands on negotiating equity

The[1] athlete–brand sponsorship deals model has been changing rapidly. Roger Federer’s partnership with On Running[2]…
Title Image of Deepfakes and athletes: The legal toolkit to protect image, brand and likeness
Sports, Commercial, Articles, Intellectual Property

Deepfakes and sports stars: the legal toolkit to protect image, brand and likeness

We live in an increasingly online world. Online videos and images have a real impact, influencing everything from what…
Title Image of FIFA’s World Cup tech revolution
Sports, Football, Commercial, Articles, Intellectual Property

FIFA’s World Cup tech revolution – and the IP behind the scenes

The 2026 FIFA World Cup is the largest and most technologically advanced tournament ever staged. However, alongside the…
Athlete giving autograph to child
Basketball, Boxing, Cricket, Sports, Football, Commercial, Articles, Intellectual Property

Athlete Brand Ambassadors: Do's And Don'ts for Sponsors & Brands

Brands and sports stars have benefitted from lucrative collaborations for decades; they provide significant opportuniti…
Title Image of Cold Palmer: Trade Marks, Image Rights, and the Business of Being an Athlete
Sports, Football, Commercial, Articles, Intellectual Property

Cold Palmer: Trade Marks, Image Rights, and the Business of Being an Athlete

When England midfielder Cole Palmer first folded his arms in his now-iconic ‘shivering’ celebration, it may have seemed…
Title Image of DotBrand Kicks Off: The Window Opens to a New Era for Sports Identity Online
Sports, Articles, Intellectual Property

DotBrand Kicks Off: The Window Opens to a New Era for Sports Identity Online

In 2012, ICANN opened what many considered a once‑in‑a‑lifetime transfer window for organisations to secure their own e…
Title image of Owning the Numbers: India’s New Legal Framework for Athlete Data Control (Part 1)
Cricket, Sports, Football, Articles, Intellectual Property

Owning the Numbers: India’s New Legal Framework for Athlete Data Control (Part 1)

This two part article examines the extent to which Indian sportspersons can assert legal control over their performance…
Title image of Owning the Numbers: India’s New Legal Framework for Athlete Data Control (Part 2)
Cricket, Sports, Football, Articles, Intellectual Property

Owning the Numbers: Practical Levers, Disputes and the Road to CAS (Part 2)

In Part 1 of this article (available here), the author explained the legal architecture governing athlete data in India…