Herbert Smith Freehills Kramer

The sports industry is one of the most thrilling sectors and provokes a multitude of passion, opinions and excitement for everyone involved. The opportunities and challenges are far-reaching and diverse. We at Herbert Smith Freehills Kramer help businesses navigate the sector in order to help our clients thrive in the complex and rapidly changing landscape.

The need to meet customer and board expectations in a thriving digital environment and remain competitive is leading many clients to change their business models and adopt technology-driven solutions. We work with international sporting bodies and unions, corporations, venture, growth and private equity investors, sports clubs and individual sports personalities to provide cross-border, full-service legal advice wherever they do business globally. We advise on regulatory and disciplinary issues, investments in, and acquisitions/disposals of, clubs, joint ventures and other collaborations, exploitation of broadcasting and other rights, contractual issues, sponsorships, governance and restructurings of sports governing bodies and other sports-related entities.

We are a prominent sports practice and act for all sports stakeholders, including, sponsors, television companies, gaming and wagering entities, governing bodies, clubs, teams and individuals.

Our practice has wide-ranging experience of the sector in the UK, Europe, Asia, North America and Australia.