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Basketball, Sports, Football, Commercial, Dispute Resolution , Articles, Intellectual Property, Regulation & Governance

The dangers of AI: How deepfakes and inaccurate content are impacting the sports industry

Artificial intelligence (AI) is becoming a part of our daily lives. It is a huge topic of conversation and technology magnates, politicians and even celebrities are regularly feat…
LawInSport Podcast
Sports, Commercial, Articles, Intellectual Property

How generative AI is impacting athlete image rights and endorsement agreements

Whilst the birth of artificial intelligence (AI) can be traced back to the 1940’s, we have seen an explosion in the wid…
Sports, Football, Commercial, Articles, Intellectual Property

A guide to the key legal & commercial provisions in stadium and arena naming rights deals

This article explains the key legal and commercial provisions in modern sports venue and stadia naming deals.  Alt…
American Football, Sports, Dispute Resolution , Articles, Intellectual Property

Who’s the greatest No. 8? The importance of creativity in athlete brand building & trademark registration

When you think of the No. 8 on a sports jersey, which professional athlete comes to mind first – Kobe Bryant? Cal Ripke…
Behind the scenes
Sports, Football, Contract, Articles, Intellectual Property

A guide to the main provisions of endorsement contracts in sport

From athlete endorsements to brand partnerships, sponsorship contracts in sports are complex legal instruments. This ar…
Cricket batsman hitting shot
Cricket, Sports, Dispute Resolution , Articles, Intellectual Property

How athlete personality/image rights are applied in India (Part 2)

Part 1 of this article discussed the treatment of personality rights in different jurisdictions internationally and in…
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Cricket, Sports, Dispute Resolution , Articles, Intellectual Property

How athlete personality/image rights are applied in India (Part 1)

In 2023-24, Indian courts have issued several landmark decisions shaping the protection of personality rights (also ref…
Cricket, Sports, Football, Articles, Olympic, Intellectual Property, Rugby

How can Athletes Monetise their Brand? A Practical Approach to Brand Endorsement Agreements

This article intends to provide a brief overview of the essential terms of athlete brand endorsement agreements includi…
Lady Runner
Sports, Football, Motorsport, Articles, Olympic, Intellectual Property, Tennis

A Guide to Understanding the Role of Intellectual Property in Sport

Through this article, readers shall understand the prevalence of intellectual property (“IP”) in the sports industry th…
Basketball Player Dunk
Sports, Articles, Olympic, Intellectual Property

What brands need to know about creating content and promotions during the Paris 2024 Olympic Games

This article discusses how to avoid creating content and marketing campaigns which fall foul of ambush marketing regula…
Footballer in Flashlights
Cricket, Sports, Football, Articles, Intellectual Property

Protecting your brand - Top tips for sports organisations

This article explores how sports organisations and bodies can secure protection for their brands, enabling them to crea…