Justin Sievert is Senior Counsel at Vela Wood and chairs the firm’s sports and compliance practice group. His practice focuses on contract drafting and negotiation, marketing and promotions compliance, NCAA compliance matters, and Title IX. In recent years, Justin has served as outside corporate counsel to professional sports franchises, including organizations in the NFL and NBA where he assists their in-house legal teams and business units with drafting and negotiating various types of commercial agreements, including sponsorships, stadium use, and service provider deals, and providing legal and compliance counsel on promotional, ticketing, and marketing-related issues. Justin has also represented NCAA member institutions and coaches on compliance and infractions matters, has helped student-athletes navigate the waiver and reinstatement processes, and has completed comprehensive Title IX audits across all three Divisions.