The 2010 World Cup

The Royal African Society & the Birkbeck Sports Business Centre, Birkbeck College, University of London are proud to present:

The 2010 World Cup - What will it give South Africa?

Dr. Danny Jordaan
CEO, 2010 FIFA World Cup Organising
Committee South Africa 11.00am Thursday 4 March 2010
Tambling Suite
Chelsea Football Club
Stamford Bridge
SW6 1HS London

Twenty years since Nelson Mandela was released from prison South Africa hosts the 2010 football World Cup. However, despite this historic anniversary, many questions remain. Will the Rainbow Nation host a tournament that is successful on more than just a sporting level? Can football hasten the healing process for millions of South Africans still living in the shadow of apartheid? What does this mean for South Africa and the continent’s developing global image? Dr Danny Jordaan, CEO of the tournament, explores the possible legacies the World Cup can bequeath.

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