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Brand Protection & Piracy in Sport

Brand Protection & Piracy in Sport

LawInSport, in partnership with Stobbs, invites you to join us for an evening seminar exploring one of the most pressing challenges facing sports organisations today: protecting brand value and content in an increasingly complex digital landscape.

Who Should Attend

  • Sports executives and administrators 
  • In-house counsel & brand protection professionals working at governing bodies, leagues, clubs, teams, agencies, broadcasters, media companies, sponsors
  • Agents
  • Athletes and coaches

Why We Hope You'll Join Us

The value of sport has undergone a fundamental shift. For some organisations, as much as 90% of value now derives from intangible assets - intellectual property, relationships, reputation, and data. Meanwhile, sport piracy alone reportedly cost the industry an estimated $28.3 billion in 2023, with projections reaching $113 billion by 2027.

Whether you work in a sports organisation, governing body, club, agency, or media company, we believe you’ll find value in the discussions and the opportunity to connect with others navigating similar challenges.

Agenda

4:00pm - 4:30pm - Registration

4:30pm - 5:15pmSession 1: Piracy and Cybercrime - The Challenges Ahead in Sports Law 

  • J. Scott Evans, IA Director & Founding Partner (US), Stobbs
  • Josh Charalambous, Partner, RPC (Moderator)
  • Richard Ferguson, IA Director, Stobbs
  • Mo Ali, Chief of Brand & Content Protection, Obviously
  • Darren Bailey, Consultant, former in-house counsel to World Rugby and FA

5:30pm - 6:30pm Session 2: Drilling Down to the Detail for Sport Brands 

  • Etienne Sanz de Acedo, International Trademark Association, CEO 
  • J. Scott Evans, IA Director & Founding Partner (US), Stobbs
  • Sarah Fellows, IA Director, Stobbs
  • Shalabh Gupta, Secretariat (Moderator) 
  • Fiona Green, Founder & Director, Winners
  • Parul Patel, Former in-house counsel, Nike
  • Louise Savage, General Counsel - International, LIV Golf

6:30pm - 6:45pm - Closing Remarks

6:45pm - 8pm - Networking Drinks

This seminar is exclusively for those working within sports organisations, including in-house counsel, legal teams, and brand protection professionals at governing bodies, leagues, clubs, teams, agencies, broadcasters, media companies, sponsors, and investors.

If you have any questions please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Attending Organisations

  • 53NG
  • Active Rights Management Limited
  • CAA
  • CMT Learning
  • Causal Spark
  • Fulham FC
  • Global Sustainable Sport
  • HK28 Ltd
  • International Trademark Association
  • LIV Golf
  • Liverpool FC
  • Millwall F.C
  • My Club Group
  • NBCUniversal
  • Obviously
  • Pugnax Business Consulting
  • Reuters Imagen
  • RPC
  • Saudi Pro League
  • Secretariat
  • Sportradar
  • Stats Perform
  • Stobbs
  • The Football Association
  • The Premier League
  • TKO Group Holdings
  • Winners
  • World Rugby 

Event Properties

Event Date 27-01-2026 16:00
Event End Date 27-01-2026 20:00
Individual Price SPORTS ORGANISATIONS ONLY
Location Stobbs, 222 Grays Inn Road, London WC1X 8HB

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