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A new era for digital payments: Stablecoins, the GENIUS Act, and a world of potential for sports organisations

A new era for digital payments: Stablecoins, the GENIUS Act, and a world of potential for sports organisations
Tuesday, 14 October 2025 Author: Ron Segev, Daleep Aujlay, Tim Tam

Whilst the regulation of stablecoins and the newly enacted GENIUS Act in the United States does not specifically target the sports sector, its impact will likely be felt across every industry.  For sports clubs, leagues, and related organisations, the most immediate applications might arise in payments, fan engagement and sponsorship deals, especially at the intersect with global finance and digital innovation. Commercial teams at sports organisations will be interested to explore the new opportunities, while in-house legal teams will need to stay abreast of regulatory develops and sport-specific integration issues to assist commercial operations.  

This article explains what stablecoins are, how the new U.S. regulatory framework works, and the early-stage implications for sports organisations:

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Written by

Ron Segev

Ron Segev

Ron Segev is the Founding Partner at Segev LLP, a highly-ranked, full-solutions business law firm with services offered across the U.S., Canada, and India. His practice focuses on gaming, digital assets, and financial innovation, with expertise spanning commercial, regulatory, M&A, finance, securities, blockchain, and fintech law.

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Daleep Aujlay

Daleep Aujlay

Daleep Aujlay is a Partner at Segev LLP, a highly-ranked, full-solutions business law
firm with services offered across the U.S., Canada, and India. His practice focuses on
gaming, sports law, business law, real estate, and digital assets. Daleep advises clients on corporate structuring, commercial transactions, regulatory matters, and property acquisitions and sales. He works with startups and established companies across a range of industries, delivering strategic and business-minded legal solutions.

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Tim Tam

Tim Tam

Tim is an Articled Student at Segev LLP, a highly-ranked, full-solutions business law firm with services offered across the U.S., Canada, and India. He supports the firm’s corporate, commercial, and regulatory work, with a focus on gaming, technology, and digital assets. Tim holds a Bachelor of Arts, Master of Management, and Juris Doctor degree from the University of British Columbia.

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