Advertising standards in the UAE: a guide to the rules on e-cigarettes, tobacco and alcohol for sports clubs
The laws in the UAE concerning the sale, promotion and consumption of e-cigarettes, tobacco and alcohol can be tricky to navigate. Recent regulatory developments in the e-cigarette space have provided a welcome degree of clarity; however, venue owners, event managers and other sporting stakeholders would still be well advised to proceed with caution in this area to avoid falling foul of the law and offending local customs. This article helps explain the current regulatory landscape.
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- Tags: Emirates Authority for Standardisation and Metrology (ESMA) | Football | Formula 1 | Governance | Motor Racing | Regulation | Sponsorship | United Arab Emirates (UAE) | World Health Organisation (WHO)
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Written by
Andrew Moroney
Business Affairs Executive – CAA Sports
Andrew leads CAA Sports International’s commercial legal team, providing legal and business support to the Property Sales, Talent Sales, Brand Consulting, Executive Search and Management Consulting divisions working across CAA’s London, Munich, Middle East and APAC offices.
He is an award-winning sports and entertainment lawyer, with extensive experience advising clients in the sports, esports, gaming, events and entertainment sectors on contractual, regulatory and disputes matters gained from varied private practice, in-house and pro bono roles covering the UK, EMEA and APAC. He has particular expertise in the Middle East sports and entertainment market, having previously been based in the region for over seven years.
He currently serves as an arbitrator for the International Paralympic Committee, is a former Legal Counsel of the Football Association and has undertaken long-term secondments to DAZN and Yas Marina Circuit.
James McMillan
Senior Associate, Al Tamimi
James is a Senior Associate in the Al Tamimi Regulatory team and has over ten years’ experience focused upon regulatory compliance, investigations and disputes, risk management, crisis management, trade and customs, public policy and advocacy, corporate governance, due diligence, and licensing/permit issues.
James is based in Dubai and regularly contributes articles to journals, national newspapers and presents to corporates on healthcare, environmental, health and safety topics at Al Tamimi & Company.
Tel: +971 47 331 7161

