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Beyond the stadium: the hidden complexity of valuing real estate in sport

Title Image of Beyond the Stadium: The Hidden Complexity of Valuing Real Estate in Sport
Thursday, 02 July 2026 Author: Ian Mackie, Lottie Livesey

The valuation of sports real estate assets is likely to become increasingly important and scrutinised in the coming years.  Sporting regulation frameworks are evolving rapidly, which materially alters the economic incentives underpinning how assets are structured and held. For example, the Premier League’s shift away from its previous Profitability and Sustainability Rules (PSR) towards a new framework incorporating Squad Cost Ratio (SCR) and Sustainability and Systemic Resilience (SSR) places greater emphasis on the relationship between football-related revenues and costs.

At the same time, the increasing prevalence of investment by private equity firms into sports clubs may lead sporting bodies to introduce regulations beyond wage caps, in a similar way to the Premier League, where financial rules impose constraints on cost levels relative to revenues and require independent assessment of certain transactions to ensure compliance with fair market value standards.

For valuers, this will mean greater reliance on professional judgement, enhanced transparency requirements, and closer engagement with legal and regulatory frameworks. For legal practitioners, acting for clubs, regulators and investors, the subjective nature of valuation is becoming increasingly important in disputes, compliance and financial structuring in sport.

Against this backdrop, this article aims to provide legal professionals with insight into:

  • The underlying complexity that arises when valuing sports real estate assets in line with RICS Valuation – Global Standards[1] (the Red Book) and why these assets present distinctive issues when compared with more conventional real estate.

  • The interaction of these valuation issues with legal considerations, such as in the context of business rates, other tax assessments and related-party transactions.

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Written by

Title Image of Ian Mackie

Ian Mackie

Ian is a managing director in BRG’s Real Estate Valuation practice. He has over thirty years of experience of providing valuation services of commercial real estate investments for litigation, transaction, reporting and taxation purposes.

 
Title Image of Lottie Livesey

Lottie Livesey

Lottie is a senior associate in economic consulting at BRG. She holds a degree in Economics and Management from Oxford University. She has economic, management and strategic consulting experience, as well as public speaking skills, organisational skills, financial knowledge and management experience. She is studying towards her ACA qualification.