Ambush Marketing: "The Cool Sporting Event" Happening Between 2011 And 2013 In A Thameside City
Fans of Eamonn Holmes, Christine Hamilton and Michael Parkinson will have been perturbed to read that the ‘Great Exhibition 2012’, a cultural and social event taking place in London next year supported by them, has reportedly received an objection from the London Organising Committee of the Olympic Games (‘LOCOG’) to its attempt to register its name as a trade mark.
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- Tags: Ambush Marketing | Intellectual Property | LOCOG | Olympic | Paralympics
Written by
Jon Walters
Jon is a Founding Partner of Northridge LLP. He provides commercial and corporate advice to clients. He is recognised by the directories as a “real go-to adviser” and a “commercial and regulatory expert”, with particular expertise on governance, corporate advice and commercial rights. Recent work highlights include leading on governance reforms for The FA; the restructure of the Super League for the RFL; the WRU’s reset of regional rugby in Wales; and the sale of digital design agency, W12 Studios, to Tata Consultancy Services.
