The International Cricket Council (ICC) today announced a partnership with Faze Technologies (Faze) to create exclusive digital collectibles of the greatest moments from ICC events.
The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) today announced that each have agreed to long-term extensions of their licenses with The Upper Deck Company to be the exclusive licensed manufacturer of physical trading cards. NFT trading cards will also be part of the assortment of the NHLPA- and NHL-licensed offerings from Upper Deck in the future.
Partnership to help create untapped opportunities for the ICC to engage with its diverse and large fan base across the globe
The International Cricket Council (ICC) today announced a global partnership with Sportradar (NASDAQ: SRAD) (“Sportradar” or “the Company”), making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. Sportradar is a leading global provider of sports betting and sports entertainment products and services, and the number one provider of business-to-business solutions to the global sports betting industry based on revenue.
In line with its commitment to improving the fan experience by harnessing technology and innovating in the digital and TV space, FIFA has invested in remote live production, cutting-edge data-driven insights and captivating behind-the-scenes content at the FIFA Women’s World Cup Australia & New Zealand 2023™.
“Innovation and sustainable technology are to the fore when it comes to our broadcast delivery at the FIFA Women's World Cup 2023,” said FIFA President Gianni Infantino during a tour of the International Broadcast Centre (IBC) in Sydney.
“The IBC is the centre for video content from all venues in Australia and New Zealand, and for all 64 matches, we have been setting new standards in sports broadcasting thanks to our fully remote live match and non-live production,” the FIFA President added. “This innovation is a step forward from the men's FIFA World Cup in Qatar, and something new to sports on such a scale. This is also a new, more sustainable technological approach which has helped deliver the FIFA Women's World Cup to a global audience.”
In order to bridge the gap between analytics and entertainment and to improve the viewing experience for fans, FIFA has also engaged the concept of “datatainment", which seamlessly integrates advanced analytics with real-time graphics based on the official optical tracking data at each FIFA Women’s World Cup™ stadium. As an overlay on live feeds, “datatainment” provides fans with unparalleled insight and enjoyment, with several Media Rights Licensees having taken advantage of the technology during the tournament.
“Football is more than just a game; it's a passion that connects millions of fans worldwide. Together with our partners, we are redefining the fan experience by leveraging the power of data and technology to integrate analytics into an entertainment package, as well as offering fans new ways of consuming football through social media,” said FIFA’s Chief Business Officer, Romy Gai.
Responding to the growing trend in consuming candid, backstage moments, the tournament in Australia and Aotearoa New Zealand has also seen digital-first coverage of every game. Captured in vertical video formats and from a unique perspective, the content allows fans following FIFA’s pages on social media to experience the raw emotion of players and fans filter-free. Such clips have also been distributed to broadcasters and tailored for their social media accounts, thereby providing unique coverage of the competition globally.
“Thanks to the collaboration with the participating teams we have access to exclusive content behind the scenes – on the pitch or in the locker room after the match, players have shown their willingness to produce unique content at the peak of their emotions in cooperation with our media rights licensees. We are thrilled to have used this ground-breaking tournament to bring these concepts to life and allow fans all over the world to further experience and share their excitement for the FIFA Women’s World Cup,” added Mr Gai.
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To address the diversity gap in licensing, the NFL Players Association (NFLPA) today unveiled a new business accelerator – Driven. This program is committed to advocating for greater inclusion of diverse entrepreneurs and their consumer products while empowering them as agents of change, moving them off the sideline and providing them with a seat and voice at the table.
The European Volleyball Confederation (CEV) and Genius Sports Limited (NYSE: GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, have agreed on a long-term technology and integrity partnership.
Frank Leenders, FIBA Media & Marketing Services Director General, said: "We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA's goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9."
