The International Cricket Council (ICC) today announced a partnership with Faze Technologies (Faze) to create exclusive digital collectibles of the greatest moments from ICC events.
Fan Tokens And The Sport Industry: Key Legal And Commercial Risks
Published Monday, 15 November 2021.
The ICC partners with Faze Technologies to create exclusive digital collectibles
Second Spectrum and Genius Sports Expand Partnerships with Danish Football to Include Live Data Tracking & Analytics
- Second Spectrum appointed the exclusive Official Tracking Data Provider of Danish Superliga and 1st Division
- Genius Sports has the non-exclusive official data rights to the Danish Superliga through long-running partnership with the European Leagues
- Second Spectrum was acquired by Genius Sports in May 2021
NHLPA and NHL agree to long-term trading card license extensions with Upper Deck
The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) today announced that each have agreed to long-term extensions of their licenses with The Upper Deck Company to be the exclusive licensed manufacturer of physical trading cards. NFT trading cards will also be part of the assortment of the NHLPA- and NHL-licensed offerings from Upper Deck in the future.
International Cricket Council selects Sportradar as Data and Streaming Rights partner
Partnership to help create untapped opportunities for the ICC to engage with its diverse and large fan base across the globe
The International Cricket Council (ICC) today announced a global partnership with Sportradar (NASDAQ: SRAD) (“Sportradar” or “the Company”), making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. Sportradar is a leading global provider of sports betting and sports entertainment products and services, and the number one provider of business-to-business solutions to the global sports betting industry based on revenue.
The Future Of Sports Broadcasting In UAE: Reimagining Rights Agreements & Collaborating With The Competition
Published Friday, 08 October 2021.
What is the "black-out" rule in football and is it lawful?
Published Wednesday, 06 October 2021.
Genius Sports announces expansion of its agreement with Entain and BetMGM with official NFL data and fan engagement solutions
- Genius Sports to provide BetMGM and Entain brands with full NFL offering including official data feeds, sportsbook content and fan engagement solutions
- BetMGM is a leading sports betting platform in the U.S. available in 16 markets
- New agreement expands on Genius Sports’ decade-long official data and trading partnership with Entain
Wyoming Awards Genius Sports Inaugural Sports Betting License
State gaming authority grants Genius Sports approval to support sportsbook partners statewide.
Genius Sports Limited (NYSE: GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has been granted a long term Online Sports Wagering Vendor Permit by the Wyoming Gaming Commission.
Sport and commercial law – the year in review 2020/21
Published Thursday, 17 June 2021.
Football Law 2021 Panel Summary: Legal Considerations When Financing Football Clubs
Published Friday, 04 June 2021.
Stocks, Bonds, Gold...Sport? Is Sport Now An Alternate Asset Class For Investors?
Published Friday, 30 April 2021.
What Effect Could The Unionisation Of Influencers Have On Gaming Content Creators (Inc. Sports Stars)?
Published Wednesday, 31 March 2021.
Game Theory & The Beautiful Game: Ibrahimovic, EA Sports And Collective Bargaining Of Image Rights
Published Friday, 26 February 2021.
Sports Stadia Development & The Dangers Of Restrictive Covenants: Lessons from the Bath Rugby Club Case
Published Thursday, 18 February 2021.
A summary of the esports panel at LawInSport’s 6th annual conference
Published Wednesday, 25 November 2020.
Key trends in sports broadcasting: does the model really need to change?
Published Monday, 02 November 2020.
How would a private equity firm invest in the English Football League?
Published Friday, 11 September 2020.
Artificial intelligence in sports – the legal and ethical issues at play
Published Friday, 21 August 2020.
Formula 1 and esports in the time of Coronavirus
Published Wednesday, 12 August 2020.
How has California’s “Fair Pay to Play” Act changed college sport, if at all?
Published Tuesday, 21 July 2020.
A guide to the US models for Major League Soccer and United Soccer League
Published Wednesday, 15 July 2020.
Belgian Football Association's new national clearing house and intermediaries’ regulations
Published Friday, 10 July 2020.
Sport and commercial law – the year in review 2019/20
Published Wednesday, 10 June 2020.
FanDuel Expands Genius Sports Partnership to Include Official NFL Data Content and Fan Engagement Solutions
- Genius Sports to provide official sportsbook, media content and NFL advertising inventory
- FanDuel designates Genius Sports as a preferred programmatic marketing partner
- FanDuel will implement Genius Sports’ suite of official NFL data products and trading solutions
- Agreement demonstrates the continual value Genius Sports provides through its position at the convergence of sports leagues, sportsbooks, and ad-tech
Cultivating Culture Through Commoditisation: Why NFTs Present An Unparalleled Opportunity For The Sports Sector
Published Thursday, 04 November 2021.
LawInSport Weekly News Recap - 29 October
Welcome to LawInSport’s weekly News Roundup. This roundup highlights this week’s top news pieces from across the world of sport.
For further updates, please visit our news section.
We hope you find this useful. If you have any related questions or feedback, please don’t hesitate to contact us.
NFLPA Launches Accelerator, DRIVEN, to Help Close Diversity Gap in Licensing
To address the diversity gap in licensing, the NFL Players Association (NFLPA) today unveiled a new business accelerator – Driven. This program is committed to advocating for greater inclusion of diverse entrepreneurs and their consumer products while empowering them as agents of change, moving them off the sideline and providing them with a seat and voice at the table.
CEV selects Genius Sports as its Official Technology Partner to drive the digital transformation of European Volleyball
The European Volleyball Confederation (CEV) and Genius Sports Limited (NYSE: GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, have agreed on a long-term technology and integrity partnership.
Global partnership with J9 set to bring fans across the globe closer to the game
Frank Leenders, FIBA Media & Marketing Services Director General, said: "We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA's goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9."
AFC announces media rights deal with ELEVEN
Kuala Lumpur: The Asian Football Confederation (AFC) has today announced ELEVEN as their new media partner in Singapore, Malaysia, Brunei Darussalam, Hong Kong, Thailand, and Philippines.
The National Football League, The NFL Players Association and Dapper Labs Announce New NFT Deal to Create Exclusive Digital Video Highlights
Innovative digital experience spanning the NFL, all 32 clubs and players will empower fans to purchase, trade, and own NFTs featuring some of the most exciting and favorite in-game plays
The Rugby Football Union (RFU) and commercial real estate and investment firm CBRE have renewed their partnership for another four years.
The agreement will see CBRE continue to provide property consultancy and advisory services, as well as significant upgrade and improvement works to Twickenham Stadium. These works include the replacement of the East Stand roof and the development of the RFU’s long-term sustainability and energy management strategy plus its facilities management services.
UEFA Champions League and PlayStation® Renew Partnership until 2024
PlayStation® agrees new sponsorship deal with UEFA to extend UEFA Champions League partnership for 2021-24 cycle.
Norwich City cancel controversial BK8 sponsorship
Norwich City have cancelled their controversial sponsorship deal with Asian gambling firm BK8 after just three days following provocative marketing material being highlighted.
BHA responds to Levy Yield for 2020/21
The British Horseracing Authority (BHA) welcomes the announcement from the Horserace Betting Levy Board (HBLB) that around £80 million has been generated in Levy in the year ending on 31 March 2021.
Racing was suspended for the first two months of the year and licensed betting offices have been closed or restricted for much of the period since.
National Football League Taps Genius Sports Group As Exclusive Distributor of Official League Data
NEW YORK, NY and LONDON, UK, April 1, 2021 – The National Football League (NFL) and Genius Sports Group (“GSG” or “Genius”), a global leader in digital sports content, technology and integrity services, today announced a new multi-year strategic partnership to power the future of NFL fan experiences using personalized, data-driven technology. Going forward, Genius will be the NFL’s exclusive distributor of real- time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sports betting operators globally, including the U.S., where legal. In addition, Genius and the NFL will develop a jointly governed technology center/hub dedicated to driving the future of NFL betting through innovation of NFL’s data feeds, data products, and fan engagement offerings.
How Brexit Affects Sports Broadcasting In The UK And Europe
Published Friday, 26 February 2021.
An Introduction To The ELF - Europe's New Professional American Football League
Published Friday, 19 February 2021.
The College Athletes Bill Of Rights: The (Potential) Future Of U.S. Collegiate Sports Regulation
Published Tuesday, 02 February 2021.
Claiming commission on football sponsorship deals: lessons for agencies & clubs from Winlink v Liverpool FC
Published Monday, 02 November 2020.
Name, image & likeness rights in the NCAA: the evolving legal landscape for college athletes
Published Thursday, 22 October 2020.
Indian football’s roadmap to reform: how the ISL and I-League will work together
Published Monday, 24 August 2020.
A sleeping giant: insights into Nigeria’s emerging esports industry
Published Tuesday, 18 August 2020.
How the UAE sports sector is adapting to COVID-19
Published Wednesday, 12 August 2020.
Cash is king: Covid-19 leaves sports clubs scrutinising their business in pursuit of cash flow
Published Wednesday, 15 July 2020.
Why ‘industry status’ could boost sport in India
Published Monday, 13 July 2020.
COVID-19: four key legal issues for Philippine sports organisations to consider on return to play
Published Friday, 12 June 2020.
Play by play – an introduction to esports, monetisation and IP rights
Published Monday, 08 June 2020.











































