How the UAE regulates “name, image & likeness” (NIL) rights for athletes

As athletes increasingly commercialize their personal brands beyond competition, the legal frameworks governing name, image, and likeness (NIL) rights have become a critical component of the modern global sports industry.  Navigating compliance obligations and understanding protected rights is critical for the lawful, ethical, and commercial use of NIL and for the protection of athletes.  

This article examines how NIL rights are governed within the UAE legal system and compares it to the EU’s General Data Protection Regulation. It focuses on protections and compliance obligations relevant to athletes, clubs, leagues as well as their commercial partners, contractors and advisors; and it also considers certain risks and legal strategies that sports organisations should be aware of to effectively navigate NIL issues in the jurisdiction.  The sub-headings address:

• Legal Framework Governing NIL In The UAE
• Unauthorized Commercial Use Of Personal/Sensitive Athlete Data – NIL
• Multi-Jurisdictional Awareness: UAE’s PDPL vs. The EU’s GDPR
• Athlete Data Rights In The UAE: Navigating Privacy Under The PDPL
• Conclusion – Developing Strategies to Ensure Compliance