Decisive progress for cyclo-cross with new partnership between UCI and Telenet
This article is written in English with a French translation underneath.
The Union Cycliste Internationale (UCI) and Telenet are pleased to announce they have signed a contract for a long-term strategic partnership covering the principal UCI cyclo-cross events.
The agreement will take effect from the 2015-2016 season and will run through to the end of the 2019-2020 season. It relates to the UCI Cyclo-cross World Cup and the UCI Cyclo-cross World Championships.
Telenet will take over, on sub-licence from VRT, the rights for five of the seven rounds of the 2015-2016 UCI Cyclo-cross World Cup (VRT will retain the rights of the Flemish rounds in Koksijde and Heusden-Zolder). In addition, Telenet will become the main sponsor of the UCI Cyclo-cross World Cup. From 2017 to 2020, VRT will continue to broadcast, on sub-licence and in partnership with Telenet, two rounds of the UCI Cyclo-cross World Cup organised in Belgium as well as the UCI Cyclo-cross World Championsihps.
From the 2016-2017 season through to 2019-2020, Telenet:
- will broadcast all rounds of the UCI Cyclo-cross World Cup on all of its channels and will provide a dedicated offer on its digital platforms (mobile applications and Internet),
- will take care of international TV production and provide images (live, summaries, interviews, behind the scenes) to all right-holders,
- will become the title sponsor of the Telenet UCI Cyclo-cross World Cup.
Telenet will guarantee the quality of the TV production by using the most advanced technological means (onboard cameras, drones, trackers) so that cycling enthusiasts can get as close as possible to the riders as they watch the racing.
