IOC awards all TV and multiplatform broadcast rights in Europe to Discovery and Eurosport for 2018-2024 Olympic Games
- Partners Biggest Live Global Sporting Event with Leading Global Media Company
- All Rights on All Screens Reaching Over 700 million People Across Europe
- More Games coverage than ever before across Free-to-Air, Pay-TV, Online and Mobile
- Reinforces Eurosport as the #1 European Sports Platform and pan-European Home of Olympic Sports
The International Olympic Committee (IOC) today announced that all TV and multi-platform broadcast rights in Europe for the four Olympic Games in the 2018–2024 period have been awarded to Discovery Communications, the parent company of Eurosport.
Today’s announcement kicks off a long-term partnership between the biggest global sports event, the Olympic Games, and leading global media company, Discovery Communications. With an average of 10 channels in every market and the #1 European online and OTT sports offerings, Discovery and Eurosport will deliver more coverage across more screens than ever before to over 700 million people across Europe. Discovery and Eurosport’s coverage will be augmented by strong free-to-air access and innovative partnerships with broadcasters and distributors to bring the Games to life like never before. In a world of increasingly “anytime, anywhere” viewing, the Olympic Games are an unparalleled live event that aggregate enormous audiences and capture the world’s attention in a way that continues to become more valuable for marketers, distributors and fans.
