Simon is an experienced commercial and regulatory Partner with a particular focus on the Technology and Sport sectors, where he leads the Mishcon de Reya Sports Group. He is consistently recognised as a leader in these areas across the legal directories and beyond.

Simon specialises in advising clients (ranging from fast-growth start-ups to internationally listed companies, as well as governing bodies, Middle Eastern and African governments, major clubs, sponsors, intermediaries and athletes) on a range of transactional, IP and regulatory issues.

Simon regularly works on significant broadcasting matters, image/digital rights agreements, sponsorship arrangements and international transfers. Recent experience includes acting on what has been reported as boxing's first ever billion dollar deal, negotiating a major Premier League sponsorship contract for a fast growing African country, advising a high-profile player on reportedly one of the top three largest contracts in Premier League history  and assisting on multiple F1-related matters (including negotiating a naming rights deal for a major F1 team and a range of commercial/consultancy contracts for a number of motorsport's highest profile drivers).

On the regulatory side, he advises clients on an array of issues including Financial Fair Play, Third Party Ownership and Intermediaries Regulations, as well as several governing bodies and other non-sports clients on a wide selection of commercial law and privacy-related matters.

Simon regularly advises on innovative sports technology and sports data-related matters – including those involving emerging technologies, such as AI and blockchain, where he acts for some of the market leaders. 

He is widely seen as an expert in his field and consequently is often featured in the national and international press - including making appearances on Sky News, ITV and BBC, as well as being quoted across all of the major national news titles. Simon also recently co-authored the chapter on Financial Regulation in the leading Football Law textbook "Football and the Law" published by Bloomsbury Publishing. 

Simon historically acted as a semi-professional football referee; officiating on National Conference, Premier League Under 23 and Football League Reserve team matches.