Sarah MacDonald

Sarah provides commercial and regulatory advice in relation to the distribution of content across a variety of platforms, including traditional television broadcasting and via digital means. Working for a range of content creators and aggregators, Sarah understands the needs of clients in the business of developing and acquiring sports content, as well as the complexities surrounding the exploitation of sports media rights and has negotiated deals with a variety of major rightsholders, in the UK and overseas. Her clients also include brands and rightsholders looking to use or license images and other IP for the purpose of branding and merchandising.

Sarah has particular expertise in the field of commercial partnerships within the sports sector – she is particularly experienced in advising on gambling sponsorship agreements, where a deep understanding of the regulatory environment is key.

During 2015, Sarah spent time working as Legal Counsel at Manchester United Football Club where she was involved in a range of commercial arrangements, including sponsorship, licensing, media distribution and player image rights

Contact

• Telephone: (0)20 7612 7718
• E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
• Website: wiggin.co.uk/sarah-macdonald