Women’s football in 2024 - A year of growth and overcoming challenges
“After this FIFA Women’s World Cup women’s football is going to explode in every single one of your countries.” – Dame Sarai Bareman, Chief Women’s Football Officer, FIFA.1
The 2023 FIFA Women’s World Cup took place between 20 July to 20 August 2023 and arguably was the match which lit the fuse to the explosion of women’s football. Even before this tournament, women’s sport started enjoying record-breaking viewership, with the 2022 UEFA Women’s Euro becoming the most watched Women’s Euro in history.2 Now, the Deloitte Football Money League analysis predicts that women’s elite sports will generate global revenues in excess of €1.1 billion in 2024, with football being the most valuable women’s sport.3 Whilst the explosion of women’s football is to be celebrated, failing to acknowledge the obstacles to its growth would be akin to scoring an own goal.
This article seeks to explore women’s football in 2024 in terms of what to look forward to, but also the potential challenges which will need to be overcome:
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- Tags: Athlete Welfare | Carney Report | Euros 2025 | FIFA | FIFA Women’s World Cup 2027 | Football | Governance | Olympic Games Paris 2024 | Safeguarding | Spain | Sponsorship | UEFA | UK | Women’s Football | Women’s Super League
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Written by
Sophie Cashell
Sophie is a Barrister at Littleton Chambers, and an active member of the Littleton Sports Law Group. She accepts instructions in all of Chambers’ main areas of practice, including sports law, an area she has a keen interest in. Her experience includes assisting in a sports-related investigation into the strengths and weaknesses of one of the organisation’s Olympic programmes, which included investigating safeguarding concerns. Sophie is also a member of the SCMP Legal Advice Service.
