How interactive entertainment is impacting the sports industry

The keynote conversation from SportAccord 2024 provided a fantastic insight into how interactive entertainment is impacting the sports industry. The keynote discussion between Mark Rein, who is Vice President and Co-founder of Epic Games, and Nate Nanzer, who is Vice President and Head of Global Partnerships of Epic Games, was an insightful conversation moderated by David Eades about the impact of gaming and esports’ on the sports industry. This brief article summarises and reflects on the key points of the discussion.
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- Tags: Commercial | Esports
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Written by
Dr Alexander Chrysanthou
Alexander is a Senior Lecturer in Sports Law at UFCB and GIS, where he has recently helped found a new MA in Sports Agency. He has also lectured on Cyberlaw, Human Rights, Mental Health Law, Research Ethics and Evidence. He also manages knowledge exchange and sharing of best practice for major event hosts with the International Association of Event Hosts. He has developed a number of industry-academia initiatives, including a range of country specific football business conferences, a sports law clinic and sports law exchange with Harvard University. He was previously Deputy Chairman of the Postgraduate Student Committee of the Institute of Medical Ethics, a Committee he co-founded.