Navigating the IOC’s social media guidelines for Paris 2024 – What athletes can and can’t do
In December 2023, the International Olympic Committee (IOC) published very specific new guidelines[1] (and accompanying FAQs[2]) on the use of social media around the Olympic Games Paris 2024. The guidelines consist of two sections:
- one section for athletes taking part in the Games (applying not just to athletes while they are competing, but also while they are spectating other events); and
- another section for ‘accredited individuals’ not taking part in the Games (including coaches, team officials, entourage and volunteers).
This article explains the key elements of the guidelines, looking at:
To continue reading or watching login or register here
Already a member? Sign in
Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts. Find out more here.
- Tags: Athlete Welfare | Olympic Charter | Olympics | Paris 2024 | Regulation | Rule 40 | Social Media
Related Articles
- Navigating Olympic advertising: Rule 40 – a global perspective
- How competition law is shaping Olympic sponsorship: Part 1 – the origins and evolution of Rule 40
Written by
Geraint Lloyd-Taylor
Geraint is a partner and Co-Head of Lewis Silkin's Advertising & Marketing Law team. He is ranked as a ‘Leading Individual’ for Technology, Media and Telecoms: Advertising & Marketing in the Legal 500. He provides legal advice in relation to all kinds of brand-led content, including advertising and marketing campaigns, social and PR, on a range of legal and regulatory issues.
David Cakebread
David is an Associate in the Digital, Commerce & Creative practice group at Lewis Silkin with a particular focus on the sports, media and entertainment sectors.
