A guide to the key legal & commercial provisions in stadium and arena naming rights deals
This article explains the key legal and commercial provisions in modern sports venue and stadia naming deals. Although the focus is on the UK, the provisions addressed will be relevant to most sports organisations and sponsors:
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- Tags: Commercial Law | Football | Intellectual Property | Premier League | Rugby | Stadium & Infrastructure
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Written by
Oliver Bell
Oliver is an Associate at Morgan Lewis whose practice focuses on technology-focused transactions, particularly large-scale IT outsourcing arrangements. Oliver advises multinational clients on all aspects of the sourcing lifecycle, from initial scoping of requirements to negotiation, completion, and day-to-day contract management. He also advises clients on the disaggregation and exit of complex agreements and on data privacy matters. Oliver advises both supply-side and buy-side clients across a number of industries, including technology, financial services, aviation, leisure, retail, automotive, and the public sector.
