Adopting AI: Key legal risks for the sports industry (and how to counter them)

The use of artificial intelligence (AI) in the sports industry is steadily gaining momentum. Its potential to enhance multiple aspects of the sports experience is undeniable and the applications seem endless. And yet, while we’ve all been amazed by the rapid evolution, there’s still a need to be mindful of risks involved in adopting AI within our organisations, including the changing legal and regulatory landscape that is currently adapting to keep pace. 

When adopting AI solutions, it is crucial to identify and address the risks early to enable the effective, safe and responsible leverage of AI technology. This article identifies some of the main opportunities for AI within sport, before examining key legal risks for organisations together with mitigation strategies:

• The use cases for AI in sport
• The risks of AI in sport (and how to counter them)
  • Data
  • Intellectual property
  • Bias, discrimination and accuracy
  • Regulatory
  • Ethics
  • Human intervention & legal requirements
  • Policy & education
  • Contractual and financial considerations
  • AI policy & geopolitics
• Top tips for sports organisations using AI solutions