Artificial intelligence in sports – the legal and ethical issues at play

Artificial intelligence (AI) is becoming increasingly more important in our daily professional and social lives. One sector in which AI-systems are frequently being used is sports[1], to assist in everything from training to scouting to tactical decision making to doping detection. Considering the many benefits and positive impacts of AI-systems, they will continue to make “inroads into the realm of sports[2]”.
Surprisingly, however, not much (academic) attention has been given to the legal and ethical challenges arising from the use of AI-systems in sports. Against this background, this article examines some important AI applications in sports and then identifies some legal and ethical issues that may need further research. Specifically, it looks at:
- Using AI-systems in sport
- Processing of data and data protection
- Cybersecurity
- Using AI in the life-cycle of sport contracts
- Other legal and ethical challenges
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- Tags: Artificial Intelligence (AI) | Athlete Welfare | Baseball | Betting | Cycling | Data | European Union | Football | Gambling | GDPR | General Data Protection Regulation (GDPR) | Ice Hockey | Intellectual Property | Major League Baseball (MLB) | National Football League (NFL) | Premier League | World Anti-Doping Agency (WADA)
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Written by
Michiel Fierens
Michiel Fierens obtained his Master of Laws (cum laude) from the University of Leuven in 2018, with a focus on economic and private law. In 2019, he completed the Advanced Master in Intellectual Property Rights & ICT at the University of Leuven (Campus Brussels) (also cum laude). He started working at CiTiP in September 2019. Michiel is a doctoral researcher mainly involved in the Cybersecurity Initiative of Flanders and the ENSURESEC Horizon 2020-project (Cybersecurity in e-Commerce).