The Future Of NFTs In Sports – The Situation After The Hype

The "Gartner Hype Cycle"1 describes a cycle that new technologies usually go through when they are introduced to the attention of the general public. According to this model, the introduction of a technological innovation is often followed by considerable hype, which arises due to exaggerated expectations. The so-called “Peak of Inflated Expectations” is ensued by a “Trough of Disillusionment”, which entails a considerable loss of value in assets based on said technology. Only then does the technology develop a second phase of productivity (“Slope of Enlightenment”) that results in lasting progress, a “Plateau of Productivity”.

*Wikipedia

The market for NFTs in general, and in particular for NFT collectibles in the sports industry, could rightfully be seen as a role model example of the “Gartner Hype” model. This article briefly explores

the last market cycle and the future of NFTs in sport: