New guidance on how clubs should treat social media misconduct by footballers
The brand valuation of a football club forms a significant part of its total value. For instance, Bayern Munich, Arsenal and Manchester United alone have a combined brand valuation in excess of £550 million.1 Given the rise in use of Twitter2 by fans and footballers alike, tweets have the potential to affect how clubs are perceived, which in turn impacts their brand value as well as the reputation of the sport.
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- Tags: Contract Law | Employment Law | Football | Human Rights Act 1998 | Social Media | The FA | Twitter
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Written by
John Mehrzad KC
John Mehrzad KC is a Barrister at Fountain Court Chambers specialising in sports law, employment and commercial disputes, across the fields of litigation, domestic and international arbitration as well as cross-border matters.
He was appointed as a silk after only 12 full years’ practice – the fastest barrister appointee of the 2019 competition. More recently, he was listed in The Lawyer’s “Hot 100 2023”, and he has been described in the legal directories as “exceptional and a true heavyweight in his field” with the recommendation that “if you want to win – you want him on your side before the opposition snaps him up”. He was nominated as ‘Sports Law Silk of the Year’ by The Legal 500 in 2022 and 2023.
Seyra Dagadu
Seyra Dagadu has a keen interest in Commercial Law and the profession of sports. He has a background in Law and Business from the University of Warwick where he also played football winning both the league and varsity cups.
