Ambush marketing laws and the power of exclusivity: lessons from New Zealand and South Africa
Gary Hughes, of Wilson Harle in New Zealand, reflects on what lessons the FIFA World Cup and IRB Rugby World Cup may hold for the London Olympics
Three quadrennials, the Olympic Games, and the FIFA football and IRB rugby world cups, stand on the podium of global sporting tournaments, with lucrative cashflows from sales of commercial and broadcast rights that are the envy of other event promoters.
Those revenues derive from very large sponsorship deals, organised into complex layers of contracts, property or licence rights, as well as other income streams including media and publishing rights, merchandising, accommodation, catering and hospitality packages.
To continue reading or watching login or register here
Already a member? Sign in
Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts. Find out more here.
- Tags: Ambush Marketing | FIFA | Football | Intellectual Property | New Zealand | Olympic | Rugby | South Africa
Written by
Gary Hughes
Gary is a New Zealand lawyer advising on commercial rights, marketing, competition law and events management aspects of sport. He works with sports administrators, sponsors, and tournament organising bodies, or teams/athletes directly.
