Brand protection, trademarks, and the event that shall not be named: Event-specific legislation and the Olympic Games - Part 3 of 3
In part 3 of this Trademark in Sports trilogy, Len Glickman and Evan Eliason examine efforts by the International Olympic Committee and FIFA to implement event specific trademark legislation to protect event marks and sponsors and discourage ambush marketing.
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- Tags: Athletics | Europe | Event Management | Intellectual Property | Olympic Games | Trade Mark | United States of America (USA)
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Written by
Leonard Glickman
Leonard Glickman is a partner in the firm’s Business Law Group where he provides transactional and intellectual property advice to clients in the entertainment, sports, fashion, food and retail industries.
Evan Eliasona
Evan Eliason is a member of the 2013 summer student class at Cassels Brock.
Evan is currently completing the J.D. program at Osgoode Hall Law School. At Osgoode, Evan is an active member of the Entertainment and Sports Law Association (ESLA) and has provided written submissions on prevalent legal issues in sports to the club blog. He looks forward to serving in his capacity as Sports Law Director on ESLA during the upcoming school year.
