Reputational risks for football clubs: Effective strategies for mitigating harm
In the high-stakes world of professional football, a club’s reputation is invaluable. It can potentially affect everything from sponsorship deals to fan loyalty[1]. Maintaining a good reputation is therefore crucial, although it can be challenging due a variety of factors.
This article looks at five hypothetical scenarios of reputational risks that a football club could be faced with and outlines some potential responses to mitigate harm:
- Scenario 1: A key player is arrested over an alleged criminal offence
- Scenario 2: Fans publicly displaying racist or discriminatory behaviour
- Scenario 3: A newspaper seeks to publish an article about potential breaches of financial rules
- Scenario 4: The club suffers a cyber attack
- Scenario 5: Prolonged poor performances on the pitch
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- Tags: Commercial | Dispute Resolution | Football | Reputation | UK
Written by
Andi Terziu
Andi is a Senior Associate at Taylor Wessing LLP. He advises on a variety of media, cyber, contentious data and information disputes. He also has experience in advising in contentious and non-contentious advertising and IP matters. Though he regularly advises across all sectors, Andi has a particular focus on the sports and private wealth sectors.
