Exploitation of sports rights under the Hungarian Sports Act
Optimised exploitation of sports rights is a central issue from the viewpoint of Hungarian sports rights owners. Although population of Hungary and international exposure of Hungarian competitions are rather low key, athletes, sports clubs and sports associations generate most of their income through commercially exploiting their sports rights. This article will provide a general insight into the regulations of the Hungarian Sports Act (‘Sports Act’) on the exploitation of sports rights. In this article, the term ‘sports rights’ refers to sports rights which have a commercial value and can be exploited in exchange for consideration by their rights holders.
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- Tags: Broadcasting | Hungary | Image Rights | Merchandising | Sponsorship
Written by
Péter Rippel-Szabó
Péter is a Hungarian attorney-at-law at LeitnerLaw in Budapest, specializing in commercial and sports matters.
Péter has substantial experience in all aspects of hosting and organising major international sporting events across several sports, including negotiation of various key agreements, bidding, organizational issues, broadcasting, sponsorship, rights protection and COVID-19-related implications. Furthermore, he regularly advises on all legal and business issues concerning esports and gaming, including building up and operating complex regulatory and tournament structures, as well as on sports broadcasting matters, enforcement of rights, marketing, sponsorship, endorsement, cooperation and player contracts, employment agreements, regulatory issues and disciplinary procedures. He is often invited to speak at conferences on sports law and is cited on sports law cases in the press. Péter is also a seasoned author of sports law-related articles.
