How to #Makeitcount (but avoid an own goal)
Players as well as clubs need to appreciate the marketing power that they yield through being a respected Twitter user. However, there are risks associated with 'covertly' endorsing products in return for payment (or payment in kind). In December 2010, the Office of Fair Trading released a publication stating its view that:
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- Tags: Commercial Law | Consumer Protection from Unfair Trading Regulations 2008 | Misleading Marketing Regulations 2008 | Office of Fair Trading | Social Media | Twitter | United Kingdom (UK)
Written by
Laura Scaife
Laura is an innovative thinker in the field of Social Media and has been extensively published on matters concerning compliance with e-commerce issues arising out of the Office of Fair Trading and Advertising Standard Agency guidelines as well as online revenue generation, defamation, electronic communications based offences, effective dispute settlement, business crisis management and reputational management.
