Nike And Chilean National Team: Sponsorship Dispute Reaches The Copa América
The latest CONMEBOL Copa América brought together national football teams from almost all South American countries and was supposed to include guest appearances by Australia and Qatar.[1] Officially played since 1916, it is the oldest national team competition in the world.
This year, it was held in Brazil between 13 June - 10 July, having been moved on less than two weeks notice from Argentina & Colombia due to social unrest in Colombia and delicate health issues in Argentina. However, the tournament was unusual for more than just the change of location. It also saw the Chilean national team playing most of its matches hiding the Nike logo on its team kit, publicising a sponsorship dispute that has now been ongoing for some months.[3]
This article examines the dispute, looking specifically at the background facts, the results of the preliminary hearing in Santiago, and what lies ahead.
To continue reading or watching login or register here
Already a member? Sign in
Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts. Find out more here.
- Tags: Arbitration | Chile | Contract Law | Copa America | Dispute Resolution | Football | Sponsorship | Sports
Related Articles
- The changing landscape of commercial rights in sport: insights from a top global sponsor
- Key commercial issues when negotiating a new official kit supplier agreement
- Seven top tips when working on sports sponsorship deals from HSBC's Global Head of Legal: Sponsorship
- Important lessons for athletes from the Nike / Federer “RF” logo dispute
- Claiming commission on football sponsorship deals: lessons for agencies & clubs from Winlink v Liverpool FC
Written by
Patricio Murphy
Patricio is an IP and sports lawyer who is recognised as a leading adviser in the sports and marketing industry. He is part of Berton Moreno IP Law, a leading Argentine firm whose clients include international associations of several sports, football clubs and rugby national teams, among others. Patricio’s contact details can be found at www.bertonmoreno.com.ar
