What the Premier League rights deal says about the state of the sports media market

Following last year’s announcement by the English Premier League (EPL) of the “largest sports media rights deal ever concluded in the UK”1, this article considers key points of the deal, as well as how this it compares to previous deals and those of other major international sports leagues:
- How does the new EPL deal for 2025/26 compare with previous deals?
- How does the new EPL deal compare with football media rights deals of other European leagues?
- How does the new EPL deal compare with the broadcast deals secured by international sports events outside of football?
- What does the new EPL deal tell us about its approach to streaming?
- Does the new EPL deal preserve the 3pm blackout?
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- Tags: EPL | Football | Media Rights | Premier League
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Written by
Mike Llewellyn
Mike Llewellyn is a Partner in the Intellectual Property & Technology Practice and the Sports & Entertainment Industry Group at Squire Patton Boggs. Mike’s practice focuses on advising clients on the exploitation of commercial rights, with a particular focus on the sports and gambling industries on an international basis.