A guide to rights protection at major sporting: Part 3- surprises & over enforcement
Part 1 and Part 2 of this three part guide introduced rights protection programmes and looked at the first five steps:
- Step 1 – Identify and prioritise core rights over collateral rights
- Step 2 – Contract early with key parties to pre-empt risk of ambush marketing
- Step 3 – Educate the public & commercial partners about the enforcement of rights
- Step 4 – Monitor actively and smartly for potential breaches
- Step 5 – Develop an intelligent and proactive enforcement strategy
In the final part of this guide, the authors look at steps 6 and 7: being ready for surprises, and having a sense of humour.
Part 3 Highlights:
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- Tags: Ambush Marketing | Contract Law | Corporate Law | Cricket World Cup | FIFA | FIFA World Cup | Intellectual Property | International Cricket Council (ICC) | IOC | Olympic Charter | Olympic Games | Premier League | Rights Protections Programme (RPP) | Twenty20
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Written by
Nandan Kamath
Roshan Gopalakrishna
Roshan is Counsel (Sports & Entertainment) at LawNK, a Bangalore based niche law practice specializing in sports, intellectual property, media and information technology laws. In addition, Roshan is also the Chief Legal Counsel at Copyright Integrity International, a world leader in the protection of digital and broadcast rights. Roshan is a graduate of the National Law School of India University, Bangalore.
Nihal Zachariah
Nihal is a Senior Associate at LawNK, a Bangalore based niche law practice specializing in sports, intellectual property, media and information technology laws. He is also Legal Counsel at Copyright Integrity International, a world leader in the protection of digital and broadcast rights. Nihal graduated from Gujarat National Law University in 2013 and has experience in the areas of rights protection assistance and commercial contractual drafting for a range of clients, in the sports industry and outside.
