How Sweden’s new gaming and betting market works and its potential impact on the sports industry
A new Swedish Gambling Act1 (the Act) entered into force on 1 January 2019. The Act represents a complete overhaul of the legislative framework in Sweden regarding gaming and betting. Previously, only two monopolies, Svenska Spel and AB Trav & Galopp (ATG), and certain non-profit organisations were allowed to operate gambling services. Now, private gambling operators are able to apply for licences to offer online commercial gambling and/or betting to Swedish consumers.
In this article, we will examine the Act more closely, with a particular focus on what impact the new gambling market may have on sport.
To continue reading or watching login or register here
Already a member? Sign in
Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts. Find out more here.
- Tags: Anti-Corruption | Betting | Broadcasting | Commercial | Football | Gambling | Governance | Horseracing | Media Rights | Regulation | Sweden | Swedish Gambling Act | The FA
Related Articles
- How to build a US gambling system that protects the integrity of sports (key takeaways from Great Britain)
- The legal status and difficult future of greyhound racing
- In-stadium, real-time sports betting in the United States – an overview of legal issues facing clubs and leagues
Written by
Jamie McDonald
Founder, MCD Sports & Legal
Jamie McDonald is an experienced sports lawyer and business advisor, with particular expertise in the golf industry. He is the founder of MCD Sports + Legal (www.sportsandlegal.com) and also serves as a legal and business advisor to Toptracer, the providers of the revolutionary golf-ball tracking technology seen on TV and now in golf driving ranges. His work focuses on sports sponsorship, event staging, sports technology and media rights and production but he also serves non-sports clients, principally within the tech industry.
Maria McDonald
Partner, Nordic Gambling
Maria McDonald is a partner at Nordic Gambling, a legal firm in the Nordics dedicated to gambling related law. Maria is a Swedish lawyer, specialized in legal matters related to gambling, media and sponsorships but she also has extensive experience of working with dispute resolution, IT and data protection. Maria was previously in-house counsel and Head of Legal for Unibet and Lagardère Sports and has also acted as Chairman of the Danish Online Gambling Association (DOGA) and treasurer of the Swedish Branschföreningen för Onlinespel (BOS)
