Sports media rights in 2018 – consumption trends and the growing influence of OTT digital players
This article provides a high-level review of commercial and legal developments in the world of sports media rights. It focuses on the following key areas:
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The Premier League rights sale – failure or success?
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The growing influence of “over-the-top” (OTT) digital players
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Amazon’s innovation
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Facebook’s plays
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Developing the consumer experience
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Mobile content presentation
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Consumption trends – insights from the McKinsey report
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- Tags: Broadcasting | Cricket | English Football League (EFL) | Football | Media Rights | National Basketball League (NBL) | National Football League (NFL) | OTT | The FA | UEFA Champions League | UEFA England & Wales Cricket Board (ECB) | United Kingdom (UK) | United States of America (USA)
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Written by
Andrew Ryan
Andrew Ryan is Head of Media Legal and Business Affairs with the International Olympic Committee's Television and Marketing Services entity. He advises on all commercial media aspects of the IOC’s operations, with a primary focus on both rightsholder broadcast partner relationships and the Olympic Channel which was launched at the conclusion of the Rio 2016 Olympics. Prior to joining the IOC, Andrew spent four years with Perform Group where he was Head of Legal (Commercial). Perform Group is a global leader in the commercialisation of multimedia sports content across internet-enabled digital platforms. During 2016, he was heavily involved in the development and launch of Perform’s OTT service “DAZN” and negotiated the ground-breaking 17 year strategic media partnership with FIBA which involved the creation of FIBA Media.
