Joshua is the Founder and CEO of Goal Assist Limited. 

Goal Assist provide a combination of both education and business support across subjects such as Financial Fair Play and Football Governance, in order to ensure that sports organisations are able to run efficiently, effectively and sustainably.

Prior to founding Goal Assist Limited; Joshua worked within the English Football League’s (EFL) Finance Department in order to help support the newly developing Club Financial Reporting Unit. His responsibilities included but were not limited to, conducting Profitability and Sustainability (P&S) reviews for Championship Clubs and Salary Cost Management Protocol (SCMP) for League One and Two as well as producing benchmarking reports and financial analysis to support Clubs, the Executive Leadership Team and EFL Board of Directors.