Jonty is a commercial lawyer, working on a range of commercial and regulatory matters in the sports, interactive entertainment and esports sectors. He has particular expertise in the commercialisation of sports rights in interactive entertainment, sponsorship and endorsement deals, brand partnerships, data rights issues and advertising regulation. Prior to joining Wiggin Jonty spent 15 years inhouse in the video games industry, including 13 years at EA working across their sports video games franchises, where he negotiated deals with a variety of major rightsholders.