Fan Tokens And The Sport Industry: Key Legal And Commercial Risks

What do the Caribbean Premier League, FC Barcelona, Everton FC, the Ultimate Fighting Championship (UFC) and the Aston Martin Cognizant Formula One team all have in common? They have all recently launched their very own Fan Token via Socios.com.
Fan Tokens are attracting significant attention in the sporting world but what are they, how do they work and what are the potential legal issues? This article introduces the technical and legal basics, looking specifically at:
- What is a Fan Token and how does it work?
- How are Fan Tokens purchased?
- Why are clubs selling Fan Tokens?
- Legal considerations for clubs
- Commercial
- IP
- Corporate
- Legal considerations for players and agents
- The fans’ perspective
Please note that in addition to the legal considerations noted above, there will also be a number of important regulatory issues for clubs to consider. Regulatory issues are beyond the scope of this article but will considered in a separate piece.
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- Tags: Arsenal | Blockchain | Commercial | Corporate | Cryptocurrency | Fan Tokens | Football | Governance | La Liga | Leeds United | Ligue 1 | Premier League | PSG | Regulation | Socios | Sponsorship | Tech
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Written by
Joshua Kay
Josh is a commercial and regulatory lawyer in Wiggin’s Digital Entertainment team based in London. He is experienced in advising clients across the production and distribution chain in the sports, esports, advertising and games sectors on a range of commercial and regulatory matters including the acquisition, licensing and distribution of content via various digital platforms as well as sponsorship arrangements and data rights issues.
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