National Football League Taps Genius Sports Group As Exclusive Distributor of Official League Data
NEW YORK, NY and LONDON, UK, April 1, 2021 – The National Football League (NFL) and Genius Sports Group (“GSG” or “Genius”), a global leader in digital sports content, technology and integrity services, today announced a new multi-year strategic partnership to power the future of NFL fan experiences using personalized, data-driven technology. Going forward, Genius will be the NFL’s exclusive distributor of real- time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sports betting operators globally, including the U.S., where legal. In addition, Genius and the NFL will develop a jointly governed technology center/hub dedicated to driving the future of NFL betting through innovation of NFL’s data feeds, data products, and fan engagement offerings.
