The dangers of AI: How deepfakes and inaccurate content are impacting the sports industry
Artificial intelligence (AI) is becoming a part of our daily lives. It is a huge topic of conversation and technology magnates, politicians and even celebrities are regularly featured in the media discussing its uses, impact and regulation. AI is being applied in a variety of ways within the sports sector. For example, player data analysis (including performance and health data), game strategy, and even accelerating the speed of VAR reviews in the English Premier League. However, AI also has its pitfalls.
This article considers occasions where AI has got things wrong in a sporting context, as well as explaining what a deepfake is, how AI is being used to spread misinformation and damage the reputation of sports personalities, and what can be done to challenge a deepfake:
To continue reading or watching login or register here
Already a member? Sign in
Get access to all of the expert analysis and commentary at LawInSport including articles, webinars, conference videos and podcast transcripts. Find out more here.
- Tags: AI | Basketball | Commercial | Deepfake | Dispute Resolution | Football | Governance | Intellectual Property | Regulation
Related Articles
Written by
Aurelie Tegho
Aurélie is an associate in Mills & Reeve’s disputes team, who principally focuses on commercial disputes, contentious data protection, reputation management and defamation work. She has assisted clients in the education, food, sports, mid-market and automotive sectors with domestic and international disputes.
Danielle Godolphin
Danielle is a trainee solicitor at Mills & Reeve, based in the Manchester office.
